Friday, 30 April 2010

New Sheconomics research on asking for money

In the past 6 months, more men than women have asked for a pay rise. 
What's the psychology behind women's reluctance to be paid what they're worth?

We've just released the results of our survey about asking for money, conducted on 250 men and women. Here are some of the key findings:
  •  Men are twice as likely as women to feel happy about asking for money
  •  More than eight out of ten women don’t like asking for money
  •  Nine out of ten women find asking for money embarrassing (compared to 6 out of 10 men)
  • Women are two and a half times more likely than men to find pay negotiating humiliating
  • More men than women think the best strategy is to ‘demand firmly’
  • Twice as many men than women would threaten to resign in order to get more money
  • More women prefer to ask ‘in a polite and friendly way’
  • Men would rather ask another male for money – so would women
  • 60% of men approach pay negotiations ‘with confidence’ compared to just 38% of women
  • In the past 6 months a third of all the men we surveyed had asked for a pay rise/rate increase, compared to fewer than a quarter of all women

We concluded that the aspects of the female psyche likely to lead to self-sabotage in the pay stakes include:

  • ·      An overwhelming need to be liked
  • ·      A dislike of, even fear of, confrontation
  • ·      Being uncomfortable with the concepts of wealth/success
  • ·      A sense of false pride that we can manage on less
  • ·      A tendency to allow our value to be determined by others

Our Sheconomics view is that when women (employed or in business) set a true value on themselves the world will meet it.
In the book we unravel the emotional barriers and self-limiting beliefs that might stand between you and your true value.
We also have a Sheconomics tip sheet on How To Ask for Money on our website,

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