TIME ISA MONEY

In the words of that money saving guru, Martin Lewis, it’s crunch time.

The tax year ends on Thursday and if you haven’t used up your ISA allowance, quite frankly, you’re a bit of a mug. There are currently twenty-three million ISA accounts held in the UK. If you have savings you should consider joining them, before the shutters come down at midnight on April 5^th. 

Use it or lose it - there's still time to use your ISA allowance

Essentially, if you're getting a paltry rate of interest on your savings, the tax man will still want a slice of that interest. But stash that money away in an ISA and not only could you earn more interest (rates of up to 3.5% are on offer) but the tax man can’t get his grubby mitts on it. You, however still have access to the money because it needn’t be tied up for years. Seems a no-brainer to me. Little wonder that many people are treating ISAs as their new pensions.

Confession time. I realised today I hadn’t used my full ISA allowance for 2011/12. Everyone can invest £5340 in a cash ISA (that’s like a savings account with a set rate of tax-free interest) and £5340 in a stocks and shares ISA (where interest rates vary along with the vagaries of the stock market). I’d got the cash version but not the stocks and shares one. I asked myself why and had to admit it was probably because I understood the cash ISA more than the stocks and shares ISA.

Yes, I know I’ve written a book called Sheconomics. But I still have the same old blockers as most of you out there. And, as our behavioural change work shows, inertia is a very powerful force….

So I pulled out Sheconomics and re-read the bits about ISAs and, although the annual limits have gone up since we published in 2009, the same old advice holds true. It’s madness not to take advantage of this way of saving, to miss out on earning tax free interest. And you don’t even have to declare the interest on your tax return, making that onerous task easier too.

There's lots of free, useful and easy-to-understand info on-line

Next I set to and did a bit of internet research (bearing in mind advice in a previous blog from rplan to watch out for charges) and, with some help from Martin’s website above, found a Hargreaves Lansdown product that seemed to fit the bill. The HL form only took about 5 minutes to fill in and the information was easy to understand. Selecting a fund was a bit like sticking the tail on the donkey but their intro material had already provided some good guidance about safer and riskier options. 

My next step is to remind my husband to use up his allowance before midnight on Thursday. I’ve done the research for him so he’s got no excuses.

Then from Friday onwards, when the new tax year kicks off I can set up a regular ISA savings plan - most financial groups that run stocks and shares ISAs offer them. They allow you to smooth out the impact of fluctuations in share prices. The 2012/13 allowance goes up to £11,280 per person (all of which can go into a stocks and shares ISA or half into a cash ISA) meaning couples can save £22,560 and all the interest is theirs to keep.

Important ISA actions:

•     *  There’s still time to make the most of this year’s allowance - if you don’t USE IT you LOSE IT. 
•     *  You can open an ISA online or on the phone and most providers are open all weekend. 
•      *  Make sure you have your ID ready, know your National Insurance number and have access to the money you're investing (e.g. your debit card).
•      *  Don’t over-agonise about  your choice of cash ISA, just get one open. As long it doesn’t have transfer penalties you can always change later.

STOP PRESS: Check out Simonne's video on how to compare different cash ISAs.

The Psychology of...the Handbag!

'No, Alan, not like that, hook the handbag over your wrist and keep your palm turned upwards.'

Of all the directions I thought my career might take me, teaching Alan Titchmarsh to carry a handbag was not one I had imagined.
But I found myself doing just that recently, when recording a piece about handbags for the Alan Titchmarsh show (on ITV today, 3pm). 
Alan was such a good sport and minced onto the set carrying a gorgeous little snakeskin number, one of many designer and vintage handbags featured whose extortionate prices raised a few 'ooohs' from the studio audience.


We live in a time when the handbag has become the ultimate statement piece for women. And even in these days of austerity many women seem reluctant to ditch the designer bag. In fact for many, a touch of regulated self-indulgence feels more necessary than ever.

Why? 
Here are a few of my theories. Or what I call my 'handbagology':

Status symbols

“I loved all the admiring glances I got from my friends when I walked in with it.”

It used to be men who advertised their status,  with the flash car or expensive watch. Now women are earning more and competing at the top they too are signalling their status to others. They choose a bag  - usually a huge in-your-face tote - that says, I’m successful, I’m expensive, I’m chic. Many women at the top assess their own and other women’s status by the handbags they use.

Rule No 1: Your bag shouldn't weight more than you do.

Compensatory consumption

My research has shown that women spend more when depressed, believing a purchase will cheer them up. They might get a brain ‘buzz’ from buying it, but it may be short-lived and will not eliminate the cause of their negative emotions. Ironically, the harder the times the more women will seek solace in this way. And probably the bigger the bag the greater the void in their lives.  But beware. In the words of my friend Jessica Chivers, ‘Happiness is NOT a handbag!’

Celebrity worship

“I saw Beyonce with it in a magazine and so I had to have it.”

We’ve seen a huge rise in the cult of the celebrity and in the desire of women to emulate them. You may not be able to get the Beckham figure, millions or footballer husband, but you can get the bag. Or one like it. Some designers are cashing in on this and using celebrities to advertise their handbags, like Coach using Gwyneth Paltrow.

Rule No 2: Don't believe if you buy the bag you'll look this good

Believing a bag is an ‘investment’

I once heard a fashionista on Woman’s Hour declaring that she ‘invests in a designer handbag each season'. We delude ourselves if we view high-priced fashion items as an ‘investment’. Most aren’t. (Just to be safe, in case the bottom drops out of the handbag market or there’s a world clutch-bag crash, I’d recommend an ISA.)

Identity

“It’s a kind of passport into the business world. It says, ‘I’m worthy of a job in fashion’”

Humans have evolved to belong to a group, we crave to be seen by others and feel part of something. An expressive wardrobe is a way of signalling not just which group you belong to (teenage groups have their own cool trends which distinguishes them from others) but which you aspire to. Many feel a designer bag makes them seen and sends a message to others: I want to be one of the Gucci crowd, I’m a Prada girl. There’s even an optimal way of carrying it to show it off to the max. The logo is always displayed, the bag hooked over the wrist, palm held upwards.

Feeling fat? The bag always fits…

If women feel the urge to shop but are feeling fat they can buy a bag and it will always fit, whereas clothes are very figure-dependent. The same goes for shoes.

The power  - and cost - of the brand

"I know a lot of women who will starve to get a handbag. I’ve got a lot of friends like that.”

I came across the comment above on an online site (theartofthebag.org). Millions of pounds of clever marketing go into promoting and advertising designer handbags, and some women will even go into debt to have their bag of desire.

Creating scarcity

Luxury brand items are now more available – at airports, on the high street, online. So the marketers create a sense of scarcity by limiting the availability of certain items. This stimulates even more desire. Brain research shows we get huge pleasure not just from getting something but from anticipating having it. The luxury brands cash in on this by creating waiting lists, making women want it more and obliterating the difference between want and need.


All goes to show that a bag is so much more than somewhere to keep your purse and your keys!

Do you know how much you are paying for your ISA investments?

(SPONSORED POST)

We (rplan) did some research and found that 89% of people had no idea how much they were paying for their ISA investments (and that's excluding the 30% who thought it was free.) 
In reality, you are most likely paying two sets of charges: when you buy the investment (the initial charge), and then on an ongoing basis (usually calculated annually.)
Why is this important? The charges can have quite an impact on your investment. 

ISA charges can seriously affect your investment

For instance, the initial charge can be up to 5% of your investment; the ongoing charge is usually around 1.5% for funds, and less for passive funds or ETFs. Over 10 years, these charges add up.
We found that the difference between the most expensive and a cheaper option could be up to £6,300 if you invest the full ISA amount each year. That's a big difference.
This is why we created a tool to see how much you could save on your investments by switching service provider. 

The tool is available here - it is free and easy to use. 

Simply enter how much you have invested currently and your current provider, and see how much you could save.
The charges you pay go to the fund manager (you are paying them for performance) and to the service provider (you are paying them for service.) Your service provider could be a financial adviser (IFA or bank), a broker, or an online service. In the case of a financial adviser, you are paying for the quality and frequency of the advice; in the case of a broker or online service, for their tools and customer service.
The key to understanding whether you are getting good value for money is understanding how much you are paying. Armed with that knowledge, you can then decide whether you are truly spending with power; and the savings could be significant.


Blog post by rplan.co.uk

Where’s a safe haven for your money?

Simonne gives some wise advice about savings:

We all want to sleep soundly knowing our money's safe....

The world’s stock markets continue to take up too many column inches, and it’s difficult not to worry about how your investments will weather the financial storm. 

So where do you stash your cash when there’s such turmoil the world over?

Investing in stocks and shares still makes sense if you’re happy to put away your money for the long term – in financial speak, that means at least 5 years, preferably longer. One approach to reduce the risk is to drip your money in over a period of months, rather than investing a lump sum and hoping for the best. If you’re worried about the recent turmoil in stock markets, watch this episode of Meaningful Money, with Pete Matthews offering sound advice.

But what if you don’t want to tie up your money for that long? 

Or you’re looking for less risk? Savings accounts are one way to go, but with interest rates so low what other options are there? Here’s are some:

Fixed Interest Savings Accounts If you’re prepared to tie up your cash savings for a fixed term like three, four or five years, you’re likely to get better returns than from ordinary instant-access savings accounts. The Money Advice Service offers some guidelines about getting the most from your savings accounts.

Social Lending This is a peer-to-peer arrangement, so you’ll be lending to individuals rather than to conventional institutions such as banks. The aim is to get a better rate than you would with a bank, but with that comes extra risk. The companies that manage this type of lending are not currently regulated by the Financial Services Authority (FSA) and your capital isn’t protected by the Financial Services Compensation Scheme, as it would be with an authorised firm. But there are methods used to control and minimise the risk to lenders. So you’ll need to weigh up the chance of a higher rate of interest with the increased risk and lower protection. Popular social lending sites include Zopa, RateSetter and Quakle. The Consumers Association, Which?, has a good review of some of the main social lending sites.

Inflation-proofed savings National Savings Certificates used to provide a guaranteed, tax-free interest above inflation and were in great demand, but sadly the door closed to new business early last month. Since then we’ve seen a few banks/building societies offering something similar, including the Post Office. But these accounts aren’t backed by the government and interest earned above inflation is taxable. However, if you hold no more than £85,000 in any one banking institution, your savings are protected by the Financial Services Compensation Scheme. And they offer a fixed rate of interest above inflation. The accounts currently available tie up your money for a fixed term. A good review of the current selection of savings accounts linked to inflation can be found on SavvyWoman, Sarah Pennell’s, website.

Regular savings accounts If you can commit to save a fixed amount for a fixed term - usually 12 months - there are better rates around, as much as 8% a year, compared to say 3% in a high-interest account. Savings may be limited to £250 per month, though, and you might not be able to access to your money for the whole fixed term. Moneysupermarket is one of a number of comparison sites, which help you weigh up different regular savings accounts currently on the market.

If you’ve got a lump sum of cash to deposit, you could make use of a regular savings account. Run one alongside a high interest savings account, making a monthly transfer from the high interest account to regular savings account, which should increase your overall return.

Structured products have increased in popularity since the credit crunch. They’re usually promoted as a safe way of investing money where you benefit from the upside of the stock market without risking the downside. Typically, your money is tied up for five or six years. At maturity, you get a proportion of the stock market return over that term, and your money back if the stock market has fallen. But be careful, and take time to read the small print. The ‘capital guarantee’ (the getting your money back bit) usually applies only if the market hasn’t fallen below a certain level. This means that if markets fall dramatically, you could lose a big chunk of your original investment. The product may also be backed by different organisations and if the sponsor goes bust, you could lose all your money. Moneyweek’s video warns about their risks.

If you want more advice on savings and some financial coaching, see Simonne's website.

10 reasons why men need Sheconomics

Don't let our pinkness put you off - we have lots of bloke-friendly stuff going on. Here's why we think men need Sheconomics too:

·      1. Because research shows your investments would surge if you used your feminine side a tad more. No need to greet your latest dividend with a tearful acceptance speech, it's just about not being over-cocky, a risk-taker or one of the boys. More diverse portfolios, caution and not over-reacting to a volatile market explain why female investors outperform men consistently.

·     2  Because you could learn how to dress for success. Drop that favourite well-worn brown suit off at Oxfam and let someone with a tape measure get intimate with your inside leg. Seriously, people do judge you by what you wear. A lot. Men in bespoke suits are judged to be more successful, confident, trustworthy, flexible and higher earners than their off-the-peg counterparts.

·     3. Because you could suss out how to have cool, non-confrontational conversations about money. And you could have a better, happier home-life if you did so. There are tricks and strategies we can all learn that will make money-chat nicer. No issues. No arguments. Hugs optional.

·    4.  Because you could be a better Dad.  Without realising it parents play more roughly with boy babies than with girls. They let boys explore more than girls and use more emotion words with their daughters than with their sons. Swat up on the significant but subtle ways you can give your daughter the kind of start in life you are unconsciously giving your son. Get wind of some good Sheconomics strategies for raising kids.

·      5. Because you’ll do the right thing by her in the event of the unmentionable happening.

     When multi-million selling author Stieg Larsson died suddenly at 50 his estranged family, and not his life-long partner Eva, inherited his fortune. Eva's even having to fight a legal battle to stay in their apartment. No-one wants to think about death but not thinking of those you'll leave behind is dumb.

  

·     6. Because you overwork your logical left brain and neglect the poor old right. Ever thought about which side of your brain is managing your money? Intuition can be a useful tool, but seems to be the reverse of logic. The field of behavioural economics is obsessed by these concepts because humans are rarely rational decision-making machines. They fall victim to flawed logic, emotional reactions and cognitive biases.

·      7. Because you could realise some of the hidden forces behind financial success, and why it helps to be tall, left-handed and tidy. 

      Yes, we said tidy. No, we’re not nagging. It's just that taller people earn more than shorter people and left-handed people earn more than right-handed people. Things that are hard to change. But people with tidier homes do earn more than people with messy homes. Reason to not drop those socks on the floor?

·      8. Because if you’ve ever suffered death-by-dinner-party you’ll see how company boards make the same mistakes as very dull hosts. Mixing up the guests brings livelier conversations and new perspectives. About 10 years ago Norwegian boards were mostly made up of men with very similar views and backgrounds who went hunting and fishing together. This meant there was a huge risk of group-think in the boards’ decision-making processes, and a real lack of diverse perspectives.

     Adding just 3 women to boards has been shown to increase the company's bottom line by 40% and boost the country's economy.

·      9 . Because emotional intelligence is just as important as IQ. You’ve always known that IQ isn’t all it’s cracked up to be - there are better ways of selecting the right bunch of people to work with.

     Studies show the most effective groups listen to each other, share constructive criticism, have open minds, are not autocratic and use conversational turn-taking to good effect.

·      10. Because we can all learn something from the bagel man. You can tell how much people like their bosses and their work from how much dosh they drop in the honesty box. It could be a good metric for getting to know the health of your company and the happiness of your employees. Honest. 

 Final word from a lovely friend of Sheconomics, Alan Newman of the Finance IT Network:

• "There's probably some merit to the accusation that the financial services sector is 'male, pale and stale'. The insights from this book - co-authored by a Professor of Psychology and a Financial Coach (who left IFA boredom behind her) - should be compulsory reading for us blokes."                        

Why what you wear really matters

Looks a bit dodgy. Not my type. Seems friendly. Love at first sight. 

Just a few of the snap judgements we're prone to make about others.

On what basis?

Many people including psychologists think it's all to do with facial features (cue Roberta Flack singing The first time ever I saw your face). Symmetrical faces and wide-apart eyes are good, anger is a no-no. But my latest research has revealed that clothes makes a huge difference to these first impressions. And the upshot of it all is (you'll like this one)....clothes can be a really marvellous investment!

We carried out the research at the University of Hertfordshire in collaboration with Mathieson & Brooke Tailors. Over 300 adults (men and women) looked at images of a man and a woman for just 3 seconds before making 'snap judgements' about them. In some of the pictures the man wore a made-to-measure suit. In others he wore a very similar off-the-peg suit bought on the high street. In some pictures the woman wore a skirt suit and in others a trouser suit of the same colour and fabric.

After just a 3-second exposure people judged the man more favourably in the bespoke suit.
They rated him as more confident, successful, flexible and a higher earner than when he wore a high street equivalent. Similarly the woman received more positive ratings in a skirt suit than in a trouser suit. Since both models' faces in the pictures were blanked out these impressions must have been formed after quickly eyeing what they were wearing.

The bespoke suit on the left made a far more positive first impression that the high street suit on the right

Clothes say a great deal about who we are and can signal our social status to others. It even starts in childhood - one study found that teachers made assumptions about children's academic ability based on their clothing. And research has even hinted that women should dress more like men if they want to succeed. A study by Forsythe (1990) tested this using a mock interview for a management position. The more masculine the clothing worn by female applicants the greater the perception of their management potential. Fortunately, although it used a different methodology, my findings suggest the opposite. 
After just a 3 second exposure the female in the skirt suit received more positive ratings than in the trouser suit. 
It's reassuring that women can dress in more feminine ways and still be taken seriously.  Be careful about the plunging neckline or micro-skirt though, you can take things too far and other research shows provocative clothing is viewed as indicative of low professional status.

This woman made a more positive impression in the skirt than in the trouser suit.

Sartorial laziness is an easy habit to slip into. We may think that fashion is just profligate indulgence and our sunny personality will eclipse our dull attire or detract from the soup stains on our anorak. Untrue. What we wear speaks volumes in just a few seconds. Dressing to impress really is worthwhile and could even be the key to success. 

How do you do this in the current economic climate? In an earlier blog I gave some tips for the cash-strapped fashionista along with Style Psychologist Kate Nightingale. I also asked David Brooke of M&BT whether we could justify splashing out on bespoke tailoring. He said: 

“A made-to-measure suit is undoubtedly more expensive than some high street suits, but does not need to break the bank. In fact, an M&BT made-to-measure suit is always better quality and lasts far longer than off-the-peg suits. A bespoke, or made-to-measure suit, in light of this research, must be seen as an investment in your career and an essential ingredient to your personal success.”

As a clothes lover (and in the spirit of my new position as Professor of Fashion Psychology at the University of Bilgi, Istanbul) I naturally have to agree with David. Also, in our Do Something Different philosophy, shaking up your wardrobe and projecting a new outer image is a great way to start changing behaviour.

More fashion-related blogs coming this way soon...

You can download a summary of the research from the Psychology of Fashion page of my website

Psychology of the investor

Girls, did you know you have what it takes to be a successful investor? 

That's because there are the three key psychological traits that, when it comes to making the savviest investment decisions, trip men up every time. If you'll excuse some over-generalising and stereotyping, these are

Attitude to risk
Men are less risk averse than women and will back portfolios that are more uncertain. They’re more likely to put all their eggs in one basket instead of opting for a safer, more diverse portfolio. Men’s higher earnings and greater net worth also makes it easier for them to take greater risks than women. A US study by Wang in 1994 also showed that women are more likely to be offered safer options than men, by advisors who expect them to be risk-averse.

Overconfidence
Overconfidence is consistently found in more men than women, research shows. And this is especially true in male-dominated arenas such as finance. They overestimate the returns their investments will bring and the certainty of the return. They also have a misjudged overconfidence in the accuracy of their own knowledge and over-rate their own ability. In a Gallup study, both men and women expected their portfolios to outperform the market but men expected theirs to outperform it by a greater margin.

The herd instinct

Constantly monitoring the market can fuel men’s over-activity and cause them to act irrationally. Men are more likely to get drawn into financial follow-my-leader games and information cascades. They also fall foul of being too well informed, instead of tuning out the endless stream of news and financial information and sticking to an annual portfolio review.

This is where women truly have the edge, We have a healthier attitude to risk, are not ridiculously over-confident and don’t play herd games.

Sadly though, lamentably few women are seriously into investing. Male investors outnumber females by eight to one. A mere 3% of hedge funds are headed by a woman. 

Simonne, who has a predominantly female clientele, says women could do with borrowing some of that male over-confidence. “Many women have exactly what it takes to reach dizzy financial heights,” she says, “the only thing holding them back is knowing that they have it and acting on it.” 

Perhaps it really is time for the Sheconomists to step forward?

Simonne asks: How green is your money?

This week (8-14 November) is National Ethical Investment Week (NEIW). The idea is to raise awareness of green and ethical options for investing money and inspire us to invest in a way that will have a positive impact on society and the environment.

As a nation, we may have got into a good habit of recycling, buying fair trade products and preserving energy, but few of us are choosing to invest ethically. Half of people with savings and investments would like to make money and make a difference, yet only 8% of investors have an ethical investment or savings account (source YouGov).

To find out more about ethical choices take a look at YourEthicalMoney. This site provides independent information on what banks do with your money, allows you to easily compare green and ethical investments and helps you find an ethical financial adviser. There’s also a link to this site on the Resources page of our Sheconomics site.

Simonne

It pays to start early

A big bash was held in London this week to celebrate top female fund managers. Its star was 58-year old American, Mina Gerowin, who (managing a £2 billion fund) posted positive results last year whilst many of her male counterparts racked up losses.

As delighted as I was to hear about these alpha females giving the men a run for their hedge-fund money, I was mindful of a report earlier this year showing that most women in the city still receive significantly lower salaries and smaller bonuses than men.

So how did Gerowin rise above this?

Apparently her interest in investing came when she joined her New York school’s investment club as a nine year old.

I think UK schools missed a trick there; 50 years ago the only after-school activity our schools offered was detention.

There's more on offer nowadays but I suspect not many nine-year olds are investing. Given the demise of the state pension it wouldn't be a bad idea though.

I can see Mums sending kids off to school with their dinner money in one pocket and their pension money in another before too long...

Reminder from Simonne....

Did you know that the rules for ISAs (Individual Savings Accounts) are changing tomorrow for anyone over the age of 50 (and from April 2010 for all other adults)? That means you can now pay up to £10,200 each tax year (6th April one year to 5 April the next), £5,100 of which can be in the form of cash (bank/building society accounts earning tax-free interest). If you want to compare different cash ISAs, try http://www.moneysupermarket.com/savings.