Talking of mediocrity here’s something that lots of women in our Sheconomics survey have experienced.

Having been seduced by some irresistible object of desire in the shops, on getting it home they've found that in fact it’s merely mediocre. Who hasn’t done that?

One in three women told us they regretted a purchase, and almost a quarter admitted to buying something they would never wear or use, IN THE LAST SEVEN DAYS. Relegate it to some recess in the wardrobe and bring on the guilt and shame, again for a third of the women.

One tip from Sheconomics is to have the item put by for a later date. Then if it was an emotional (or hormonal) purchase you might find the urge to own it was just a passing phase, and your money's still your own.