Saturday, 28 November 2009

What's stopping you?

I have written a report on the psychological barriers to financial management for AXA, based on a yougov survey.
The three main 'blockers' that people have come under the headings:
  • inertia (doing nothing because of fear, indecision or the status quo bias
  • ignorance (thinking things are better than they are or being baffled by jargon)
  • immediate gratification (wanting rewards now instead of being able to postpone them)
If you want to read the report, with some fascinating stats too (one in ten men would rather have a minor operation than see a financial advisor) it's downloadable from our Sheconomics site.

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