Funny things, human beings.
And never funnier (I mean in the strange sense, not ha ha) than in our dealings
with money. If you doubt that, then test which
side of your brain is managing your money
We search for the cheapest
jar of coffee in the supermarket, tutting at the 30p price difference per jar, then
hand over £2.45 for a single cup in Starbucks.
We leave our savings to
fester away gathering more dust than interest, while at the same time carrying
credit card debt.
Do you know what you;re saving for? This very specific pot is by terramundi |
Behavioural economists call
this illogical behaviour mental accounting – or treating money differently
depending on its source or label, something I've discussed in earlier blogs about using the left brain a bit more.
An
example is our attitude to money we’ve saved and money that’s dropped into our
laps (I know, but bear with me on this one)...
Would you blow your savings on a big birthday
party extravaganza? Probably not, unless that was what you’d be saving for. It
would seem too… reckless? Irresponsible?
But what if you got an
unexpected tax rebate and had a big birthday coming up? Woohoo, champagne
cocktails all round!
I got to thinking about all this while working on a campaign for first direct, the
online bank, to do with offset mortgages.
Apparently nearly all mortgages in
Australia are offset. They originated there and it's what most people go for.
Yet a mere 6% of UK mortgages are offset mortgages. This is probably because this
concept feels a bit alien to us. After all, when mental accounting, we Brits
have kept our borrowing and our savings very separate. It doesn’t even occur to
us that we could use one to offset the other. Mentally they are two
disconnected amounts of money.
Of course another reason we shun offset mortgages
is because we don’t even know what they are.
Offset mortgages
simply allow any savings or current account balances to be offset against the
mortgage, with interest only being payable on the difference between the two.
o
e.g. if a borrower has a £100,000 mortgage and £10,000
in savings, they will only pay interest on the difference (i.e. 90,000).
Dead easy really. You use your savings to work for you, but still hang on to them.
This makes real logical sense for anyone who has both savings and a mortgage, and now more than ever before. Savings interest rates
are so abysmally low at the moment, the loss of interest on them would be more
than outweighed by the reduction in mortgage interest.
For more info
check out the first direct website http://www.firstdirect.com
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