Saturday, 30 January 2010

Shopping as foraging and colour-blind men

Shopping as foraging psychology? It’s fascinating.

Our female gathering ancestors had to forage for ripe fruits and check its colour, smell and texture.

And a few hundred thousand years later there am I using the same finely honed skills in Anthropologies on Regent Street today.

That’s why more men than women are colour-blind.

No kidding.

The genes for colour vision are located on the X chromosome, so women have an extra copy to compensate for deleterious mutations.

That’s also why women are more sensitive to hues containing pinks, reds and yellows than men. They’re the colours that correspond to ripening fruits and vegetables. And, coincidentally, look good in cashmere too ;o)

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