For a mere £46 a week you can hire a Jimmy Choo Rock.

That’s a top-of-the-range designer handbag, now rentable by those who really feel that’s what’s missing in their lives.

For a tenth of that - £4.60 – I filled my straw basket with vegetables from the local farmer’s market yesterday and came home feeling rich. Mmm…leak, broccoli and watercress soup…because I’m worth it.