Do you hate asking for money?

Why are women so rubbish when it comes to asking for money?

Bill Morrow (the inspiration behind angels den) told me recently that when entrepreneurs have to pitch to investors, the women rarely ask for ­enough money.

This led me to thinking about the psychology behind asking for money. The very thought of it makes many women cringe with embarrassment. Even if we don’t grovel to someone clutching a begging bowl, the simple fact that they have the money we need shifts all the power their way.

The truth is, shrinking Violet won’t drive a hard pay bargain for fear of upsetting people.

Women are socialised to be people pleasers; we put the feelings of others before our own needs. Men are likely to see the financial benefits as worth a few moments of discomfort.

I’d love to get to the bottom of this sex difference.

Please help me by taking part in a short survey.

It’s just 7 quick questions and there’s a chance to win a £25 Amazon voucher.

Click here to take part.

Also don’t forget Sheconomics tip sheet number 2 - How to Ask for Money – can be found on our website.