What ‘price’ do you put on being fashionable?

Fashion theorists often debate whether fashion liberates or enslaves women. Arguably, all fashions are enslaving. 

But some are more enslaving than others. 

Tight skirts restrict free movement.

Heels are one of the weird ways in which women
 are trapped by fashion,
according to Professor Mary Beard.

High heels make walking difficult and running nigh impossible.

And then there are nail extensions.

Nail extensions strike me as the most enslaving of all current fashions. Just when we’ve become liberated to the point where we can do virtually anything men can do, we go and turn ourselves into Edwina Scissorhands.

Modern handicapping?

In fact, the practice of affixing acrylic appendages to the ends of women’s fingers strikes me as the modern equivalent of foot-binding.

It undermine’s women autonomy. It stops them from performing a whole host of quotidien acts fundamental to life.I have normal, unextended nails. That means I am free to:

• Knead dough
• Tickle a baby
• Throw a pot on a wheel
• Sow seeds
• Caress my husband

without causing anybody grievous bodily harm.
I defy anyone to do any of those things in one-and-a-half-inch rock-hard chiselled and lacquered nail extensions (OK I just defy anyone to do the last one).
As Thoreau said, “The price of anything is the amount of life you exchange for it”
At the risk of getting my eyes scratched out, I would say any fashion that involves physical bonds is over-priced. Not just monetarily but in the treasured moments of life sacrificed for it.

I'm all for adornment, just not into self-crippling or self-handicapping adornment.  

Check this out:

The Body Adorned exhibition at the Horniman Museum explores how people clothe and adorn their bodies, with a special focus on London. Over time, saris, tattoo parlours, nail bars, distended ears and scarification have become a visible, everyday part of the London cityscape. But how did cultural adornments become integrated into urban London life? This exhibition invites you to look at how you dress your body and why. It’s well worth a visit.

The Body Adorned runs until

 6^th January 2013. 

www.horniman.ac.uk

The psychology of shopping: how men and women shop

(SPONSORED POST)

Did you know that every time you step into a shop, there are a million and one things that are designed to make you part with your cash? 

Have you ever popped to the shops to buy milk and come home with a bag full of shopping?

 It's annoying how they place the milk at the back of the shop, isn't it!

An international bestselling book 'Why We Buy - The Science of Shopping' gives an insight into some of the ways retailers use psychology to make people buy more, and it seems that men and women are targeted in very different ways.

Its author, Paco Underhill, has spent years observing shoppers in retail environments. If you want to shop smarter, you might be interested by some of the book's insights.

First of all, not everybody who walks into a shop knows whether they will buy anything. 60 to 70% of purchases in supermarkets are 'unplanned'. A store's success depends on how many shoppers it can convert into buyers.

Frugal tip: Don't go shopping unless you need something

Merchandise, where products are placed on the shelf (eye line products sell the most) the smells and lights, the blast of warm air as you enter the shop, the layout of the aisles: it can all determine whether you buy - and lead you towards a product you never even knew you wanted.

Targeting Women

Mr Underhill says shopping environments are geared towards women, as women generally choose most of the purchases, including mundane things like groceries.

Family-friendly shops have wide aisles for prams and push-chairs, some provide crèches or children's play areas and special parking spaces for mums. These shops want to attract the 'decision makers'.

Cosmetics and toiletries are generally a woman's domain and women like to take their time to read the packaging before they buy. In one study, 63% of women who bought something in a chemist read the packaging. So you'll find that the cosmetics aisle is usually secluded and private to give them time - so they'll buy more! In department stores, greater pressure tactics are used - most of the beauty products don't have price tags, and women feel embarrassed to ask the lady behind the counter how much something costs, and end up buying it anyway.

Frugal tip: Don't be embarrassed to ask how much an unlabelled item costs before you buy it.

Targeting men

According to Mr Underhill, 65% of men they observed who tried on an item of clothing bought it, whereas only 25% of women did so. Women enjoy the experience of trying different clothes on, whereas men seem to find it stressful. Retailers try to make the men's changing rooms easy to find - as they're likely to get a higher conversion rate.

Frugal tip: Men - if you try on an item of clothing - you're statistically more likely to buy it.

86% of women look at price tags, whereas only 72% of men do. While Mr Underhill believes that men ignore price tags to 'prove their virility' - what it really means is that retailers find it easier to upgrade men to more expensive products, whereas women are more cautious.

Frugal tip: Look at the price tag before you buy and decide whether you really need it.

It's interesting to see how retailers use the psychology of shopping to make us spend more - they're well aware of how we will behave in certain conditions. Next time you're out shopping, think about whether the purchasing decision you make is one you came to by yourself, or whether someone pushed you along a little bit. You may be surprised!

This article was provided by Lucy Bower from thinkmoney.co.uk, where she's been writing frugal tips for almost a year now, and is thoroughly enjoying the frugal lifestyle because of it!

Don't drive miles for cheap petrol.

This photo was taken on a visit to Liverpool last year....ooh, makes you want to rush in there for some health advice doesn't it?

On the rare occasions that I visit the gym (I know, I know) I always get really miffed if I can't find a parking space close to the entrance. As if walking a few hundred yards isn't exactly what I need to do.
Are you a living bundle of contradictions? Now there's talk of reducing the price of petrol, are you tempted to drive around looking for the cheapest deal?
Do you eat ready meals while watching cookery programmes? Lie on the sofa watching a fitness video?  Slouch around wearing jogging pants and running shoes?

Well, can we suggest you sprint over to the money made clear website  for a workout that most of us could do with at this time of year. Financial fitness here we come.

We particularly like their 'Give your money a workout' article.
You can gorge on all their solid, sensible, straightforward advice  - and it won't cost you a penny.

Save hundreds of pounds a year by switching brands?

Martin Isark has an enviable job. 

He’s a professional food and drink taster. He also runs a website called SupermarketOwnBrandGuide.co.uk where you can compare the cost of 2,000 of own-brand products from the main supermarkets with their branded rivals.

The Times featured Martin’s website today and it also appeared in an online article from the Mail recently from which I quote:

“Aldi's chocolate digestives, for instance, which cost 49p a pack, score ten out of ten and are as good as McVities, which cost about £1.30. 
Likewise, Marks and Spencer's Organic 24 Whole Grain Wheat Bisks cost £1.69 and are as good as Organic Weetabix, which costs around £2.27.

And not just with food  -  washing powders, dishwasher tablets and toiletries are worth trying, too. You could save literally hundreds of pounds a year with some simple changes.”

If you’ve the time you could try a blind tasting. Martin swears that most people can’t tell any difference in taste and quality between the top brand of sugar, chocolate biscuits and cornflakes and their supermarket counterparts. He even says that Lidl’s chocolate is better than Green and Blacks. And half the price.

Are we being conned?

I bought some beautifully wrapped 'artisan' Taleggio cheese from Waitrose last week and paid nearly a fiver for a piece barely fit for the mouse trap. 
Blindfolded I swear it tasted uncannily like a Dairy Lea cheese triangle (price 92p for 8).