If only more of us just put aside a bit of time for financial planning, we could be a load better off.
Another brilliant idea they have is to rename pensions! If the very word 'pension' strikes fear to your soul can you come up with something better?
In Sheconomics we reckon on reframing your pension as 'a gift to your future self', but renaming is also an effective way into tricking your brain into associating it more with pleasure than pain -
what would the word be though?
To enter go to Axa's site - you could win a cash prize.