So we're spending on the high street like there’s no recession tomorrow. Why? Well the reasons are psychological but not in the way Freud would have said. In our survey of over 700 women, a whopping 79% said they shop to cheer themselves up. Many use spending to manage their moods. So when things are down, buying gives them a lift.
But the cash squeeze will inevitably lead to the rise of what Martin Lewis (moneysavingexpert.com) calls ‘tactical shopping’. The interesting question is what will you cut back on? And what will you absolutely not forego, however hard the crunch bites? Please take a few minutes to tell us on our latest survey:
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