It was set up as a social enterprise by millionaire entrepreneur Mick Jackson.
Every single penny of profit goes towards food and schooling programmes in Africa. When Mick saved a sherpa's life in Nepal he realised compassionate action gave him real positive feedback that he'd never been able to get from business alone.
So he set up Wild Hearts in Action with lots of volunteers. As he said, everyone needs stationery. So why not buy your printer cartridges and your paper from them and make a real difference at the same time! They are dedicated to the highest professional standards and they say that orders are delivered very promptly.